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Open call: Community events at out Sofia hub

One of our main goals for this year is to bring new community liveliness to the Sofia space of our Fabrika (12 Prof. Nikola Mihaylov Street) with more connecting and nurturing events. To do this, we need your creative impulse as well.

Event proposals related to the following topics are very welcome: intergenerational relationships; villages; socially engaged art and knowledge sharing (community, participatory practices, cultural heritage). Small in size but large in value, we want these events to bring hope and connection.

Examples of events that have taken place so far at our hub include: training sessions; creative and activist workshops; home concerts and screenings; lectures and seminars on the above-mentioned topics; rehearsals for poetry readings and/or other types of musical or performance practices for small groups.

Fill out our event form and we will contact you within a week after filling it to discuss your proposal.

Why is spaces sharing for diverse events and communities important – both in cities and villages?

Places not associated with commercial exchange are not only lacking for senior citizens in Sofia. There is also a shortage of places for teenagers, for civic group meetings, for various humans in need of social support, for whom the municipality not only fails to create social services but also closes the few that exist. Due to the lack of accessibility in the city, spaces for contemporary culture, places for rehearsals or independent projects are disappearing, and newly opened chitalishte (cultural community centers) or voluntary initiatives that have existed for years as informal groups are also being closed. This is a shrinking of our civic space – the shrinking of community spaces is only a consequence of the shrinking of the civic narrative.

The EU recently announced as part of its security strategy the link between culture and its social function and active participation in civic processes. Even the Culture program of EU was merged with that of civic engagement for the next programming period.

There are solutions at the macro level – one of the most obvious is to rethink and update the functions of public spaces, for which we already pay through our taxes, to meet the current needs of our society today. Opening museums, libraries, and community centers to communities has long been a trend around the world, where it is recognized that a strong community connection is its immune system in everyday life, but it pays off strongly during times of crisis in terms of solidarity and community health.

There are also solutions at the micro level. If you have a physical space that you don’t use 100%, you can offer it to any group that you feel is a cause worth supporting – artists, artists working with teenagers or the elderly, a group of elderly people who do not have a pensioners club, volunteers working with soup kitchens, civic initiatives, initiatives connecting generations… Because social isolation is the most toxic disease of modern society and it leads to countless other problems that we all pay for in the end.

Baba Residence nominated for Human of the Year 2025

Our 10-year-old Baba Residence (and all the people, communities, local organizations, and institutions it connects in villages and towns) is among the nominees for the Bulgarian Helsinki Committee’s Human of the Year award for 2025!

We would like to thank Ivelina Panicharova, whom we haven’t met personally, for the nomination and for the beautifully explained reason for the nomination: “I nominate Baba Residence for the team’s inspiring contribution to the connection between generations and the revival of villages in Bulgaria. They bring young people and artists together in the homes of elderly people, creating a space for the exchange of experience, culture, and humanity. Their initiatives are reviving the village – not only as a place, but as a community and a home.

All (76 approved proposals out of over 130) meaningful and meaning-creating nominations for Human of the Year 2025 have already been published on the initiative’s website and remain in the hands of the jury.

The awards ceremony will take place on December 10, International Human Rights Day.

Meanwhile, we invite you to grant yourself 7-10 minutes of inspiration and hope, fueled by the power of intergenerational relationships, friendships between cities and villages, and contemporary and traditional culture with the videos made by Kiril Nachev from our artistic residencies in the villages of Lik and Pavolche.

Lyutenitsa connects us

Lyutenitsa making is never just about making lyutenitsa — especially when we combine it with the 10th anniversary of the first Baba Residence (2015, Central Rhodopes, four villages).
We invited residents from all years since the Residence came into being in its various forms (volunteer, social enterpreneurial, artistic, multidisciplinary) and we put together a beautiful reflection on what we have achieved with our rural-urban community and a plan for future rural meetings – because they are necessary for maintaining a community that is actually rare in its shared goals and values.

We combined the occasion with the process of developing a pilot initiative under the framework of a large Interreg project ELEVATE (read more about it below), with which we are considering organizing short expert residencies to resolve specific rural issues, reported by local communities.

To validate the direction with the people we work with and for the prosperity of the villages, we invited representatives of the chitalishte (social-cultural community center), the townhall, and the rural community to the lyutenitsa-making event. We invited them, but in fact we were the guests – our hosts were the community of Oslen Krivodol and the Volunteer House, supported by Kiril Nachev and Nevena Yovcheva from Oslen Fest and local residents.
Mayor Roman Ivanov joined our discussions and took the time to give us a guided tour of the natural surroundings of Oslen, telling us about part of their Roman past. Unfortunately, we also witnessed dried-up or drying-up springs there.

Diana Ivanova from the Razvitie 2022 Chitalishte once again contributed to making our meeting a heartfelt one, through organizing our snacks to be provided by three elderly women from the village.
We received yet another confirmation that we are on the same page when it comes to understanding what decentralization and participatory approach to the “population” (opposite of depopulation) of villages mean!

The bigger picture beyond lyutenitsa

In addition to the one-year production process based on the results of “Baba Residence” 2024 with a creative-tourism focus, this year we also launched another major three-year challenge – our participation in partnership consortium in the ELEVATE project under the Interreg program for the Danube region, together with 17 other partners from 11 countries and 13 associated partners. We are the main representative in Bulgaria.
The main goal of this large consortium is to form strong and lasting cooperation between the public, private, and civil sectors to cultivate more inclusive communities in the respective countries, with a focus on the active participation of older people and people with disabilities in community life. Here we contribute with our “Baba Residence” experience!
Each local initiative in the final stage of the project (end of 2027) will feed into the creation of a collective strategic document containing proposals for policy changes regarding decentralization and the well-being of older people and people with disabilities.

Keep a close eye on us in 2026, when we will take the next step —organizing an expert residency that will feed observations and insights into the above mentioned strategic document.

ELEVATE: We are becoming part of an Interreg project

Project duration: April 1, 2025 – March 31, 2028

Program: Interreg Danube

Lead partner: Heart of Slovenia Development Center

Partner countries: Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Hungary, Bulgaria, Romania, Slovakia, Czech Republic, Germany, Moldova

Total project budget: €2,797,748.00, with approved ERDF funding for DCHS of €227,312.00

What is ELEVATE?

The ELEVATE project is an international project that brings together 17 partners from 11 countries in the Danube region and 13 associated partners. In Bulgaria, we are a main partner. Slovenian partners include the Municipality of Sevnica and the Amabilis Institute for Social Gerontology, while associated partners from Slovenia are the Ministry for a Solidarity Future and ZRC SAZU.

The main objective of the project is to cultivate strong cooperation between the public, private, and civil sectors in order to create more inclusive communities in the respective countries. Particular attention is paid to the active participation of older people and people with disabilities in community life, thereby reducing the pressure on social security systems facing challenges such as ageing, migration and climate change.

As part of the project, together with the partners we will develop solutions for inclusive development through a bottom-up co-creation process with the most affected people – under the motto “nothing about us without us.” Older people and people with disabilities will be actively involved in developing solutions that will improve their access to services and strengthen their participation in society. At the same time, local businesses will contribute to the development of socially responsible programs. The solutions will be piloted in 12 territories in the Danube region, including in Bulgaria in villages that are part of our partner network with Baba Residence.

The project brings together a variety of organizations, companies, and people from vulnerable groups. We will create solutions that will benefit the entire community. Through awareness campaigns and public events, we aim to engage the wider public and encourage inclusive development.

The aim of all partners is to support communities in the Danube region in becoming more sustainable and better prepared for future challenges through the ELEVATE project (multi-level governance for inclusive communities). Creating inclusive and accessible communities is key to a fair transition to a green and digital economy from which no one is excluded.

Project participants will also support the development of sustainable development plans to be used by local communities in the coming years. In this way, we aim to achieve long-term, positive change for all residents of the Danube region.

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Contact: Yoana Stoyanova / communicate@ideasfactorybg.org

This project is made possible by the Interreg Danube Region Program and is co-funded by the European Union.

Cover photo by Yoana Shopova / an artist part of our Baba Residence in 2023 and 2024.

Illustrated wrap-up: Our 2024

We invite you to take a walk with us through the past IFactory year, illustrated by our faithful al nik (Alexandra Nikolova)! We have divided our achievements into several categories for convenience (we hope) – the international dimension of our work; Baba Residence and its manifestations in the three villages of Deleyna, Koshava, and Yasen; organizational achievements and events; and our social entreprenurial work and yearly donations.

2024 was a busy year, and some of the most important processes for us will reach their climax in June this year!

The artistic and creative-tourism production of Baba Residence 2024 is coming to fruition – the artists are working together with their curator Dima Stefanova to complete the installations and experiences, which celebrate the cultural and natural heritage of the three villages.

One of our favorite moments from last year’s Baba Residence was the creation of the designer flag that the residents (some of whom are designers) in the village of Deleyna made with great gratitude, playfulness, and curiosity and presented to the people of Deleyna at the end of their Residency.

Some other organizational achievements that deserve celebration and a self-pat on the back were:

  • Alda Sigurðardóttir and Inga Jónsdóttir from the Gullkistan Center for Creativity represented our joint project “Revitalizing Villages through Creative Activities” at the Harvest Festival – 30 Years of EEA Cooperation in the Icelandic city of Kolaportið. Our village revitalization activities (artistic residencies in six northwestern villages, renovations of six cultural corners in them, countless cultural events, and the EMPATHEAST international forum in Vidin) were selected along with 49 other projects as a good example of fruitful cooperation between Icelandic and EU organizations.
  • Expedition of the team and curator of Baba Residence Galina Dimitrova to Iceland, which included an exhibition of the artistic results of the Residence, a press conference in Reykjavik where we presented the project and the cultural-entrepreneurial model developed with Baba Residence.
  • We managed to complete the second Access to Culture Index for 2023 (the first was for 2022) – our national representative study on consumption and access to culture in Bulgaria in partnership with the Observatory for the Economy of Culture and the Goethe Institute Bulgaria.
  • We wrote the first Baba Residence handbook for organizing an artist residency, which is freely available online and in print.

As in the previous two years, our core team continues to consist of three members. We make no secret of the fact that it is becoming increasingly difficult to maintain a balance between the need and desire to do more together with the villages and communities we work with, and the reduction in the type of funding that can support a stable and well-paid team. Each of us continues to work part-time or full-time +1 or 2 other jobs.

That is why our social entrepreneurship activities with Babina Zadruga (elderly women from villages in the Baba Residence network) were not at their peak this year.

Nevertheless, we managed to contribute with additional income of BGN 5,463 for 27 women from villages in the Northwest and Ihtiman.

We are moving forward in search of more flexible forms of operation this year as well, in order to preserve the main connecting flames that make the existence of our Factory valuable!

Thank you for being with us!

Recording and summary: Funding for the arts and cultural sector in Bulgaria

Last week, at our fourth event in the Right to Culture Laboratory series, – we managed to do one of themost radical things for the cultural sectorwe were all in one room (recording below). And to talk honestly about the problems, solutions, and needs – from artists to banks, from administration to the independent sector, from companies to associations. Probably because the title touched on the sensitive topic of financing the sector, but the content did not mention the Ministry of Culture. Its representatives were also invited.

The initiative for regular meetings in order to clarify the effectiveness of public investment in culture arose from the synergy between several large-scale studies – those on the economic contribution of culture by the Observatory on the Economics of Culture and our first such Access to Culture Index for Bulgaria, which is now in its third year of “measuring”. Of course, at the heart of our collective advocacy efforts lies the passion and expertise of Diana Andreeva-Popiordanova.

We would also like to thank the Goethe Institute Bulgaria, which has embraced the idea, and all the organizations that have joined our informal coalition — each contributing the way they can. Special thanks to the Bulgarian Music Association for the organizational resources it brought to the table! And to all those who took the difficult position – in front of our skeptical sector – theExecutive Agency for Small and Medium-sized Enterprises, the Bulgarian Development Bank, and the NFC, represented by its administration.

This conversation was more than needed. Experience the entire conversation in the recording:

Some of the key moments and results from the meeting:

  • Our efforts were adopted. The Ministry of Culture is an uncertain ally, the NFC cannot convene its Executive Board, which renders it inoperative, but it turns out that the Ministry of Innovation and Growth is interested in one of the fastest growing sectors in economic terms. They are open to dialogue and cooperation.
  • We have been invited to set up a working group, focused on creating a new funding program targeting the sector, as part of MIG.
  • We understood that the NFC needs more meetings like this, but does not have the budget for it. Invite and include its representatives in such meetings—the conversation was useful in understanding the situation of the Fund’s administration and discussing improvements that would work for both sides.
  • We have learned that the acrobatics of film producers are problematic for the banking system in its attempt to create special instruments to support Bulgarian cinema. Fortunately, these observations do not apply to other sub-sectors, but banks are unaware of this.
  • This does not change the fact that the banking system sees us from the cultural sector as unbankable, unable to understand in this diverse landscape how you can be an NGO and also have a business activity (as one of the attendees pointed out, we are no different when it comes to paying taxes on our business activities). Low-interest instruments guaranteed by the state through a ministry are a possibility.
  • Measuring the value of culture. The big question. We can thank Diana Andreeva‘s expert approach for providing us with figures that are irrefutable in terms of economic contribution. The sector contributes over 7% of GDP and has seen exponential growth since 2021, while receiving 0.5% of GDP. It turns out that culture is a very good investment. The problem is that many organizations pay this difference and bear the risks of this growth all by themselves. Let’s compare this money, for example, with the money from gambling, which is peanuts compared to the gambling “culture” that is flourishing. This requires a separate meeting. Or a protest.
  • There are organizations, of course, which through their activities—unintentionally or simply because they have surpassed government officials based on their values—fulfill our state commitments to conventions and agreements that guarantee access to culture and embody its social function. They work with priority groups – young people with aggressive behavior, the elderly, people with disabilities, and many others – but with limited resources and financial insecurity, which is unacceptable for such groups. There should be resources for strategic funding for them.

But what culture? The world is in a phase where decisions to drop bombs are being made in not so private chat rooms. That is precisely why the geopolitical enmeshment we find ourselves in is, above all, a cultural war.

Event: How the arts and creative industries are funded in Bulgaria

Our fourth event in the series “Right to Culture Laboratory” with the Observatory for the Economics of Culture and the Goethe-Institut Bulgaria will take place on March 19 at 11 a.m. in the event hall of the Goethe-Institut (1 Budapest Street, Sofia)!

The Bulgarian Music Association and Createch Bulgaria are also joining us as partners. This time, the topic is “Financing the Arts, Cultural and Creative Industries in Bulgaria” – a painful topic that hides many loopholes and inconsistencies, but also immeasurable potential that we can achieve together. More specifically, we will discuss the following with the invited guests and attendees:

  • Public funding for the arts, cultural and creative industries in the state budget for 2025 and the four-year structural and fiscal plan for the period 2025-2028;
  • Opportunities for financing organizations in the arts, cultural and creative industries under the Operational Program “Competitiveness and Innovation in Enterprises” 2021-2027, financial instruments of the Bulgarian Development Bank and the Recovery and Sustainability Plan – through the National Culture Fund;
  • European programs and policies for financing the arts, cultural and creative industries.

This series of events is also an approach to raising awareness of the need for a sustainable, timely advocacy network related to the issues of law and access to culture, decentralization, and democratization of cultural resources. The network has already recruited its first permanent candidates.

Come and join us! You can find the Facebook event here. After the event, we will have a recording that we will share on our blog after March 25.

Event: Grandma-made martenitsi / 28.02

Spring will not slip through our attention this year either. Stop by for traditional martenitsa and tea on February 28 between 5 and 7:30 p.m. at Fabrikata (12 Prof. Nikola Mihaylov St., Sofia)!

As you know, our martenitsas combine our love for this preserved tradition, which draws us nearer to the feeling of awakening nature, with our determination to contribute to the financial well-being of elderly women from northwestern villages (our so-loved Babina Zadruga). Last year (2024), we managed to contribute an additional income of BGN 1,260 in total to the three elderly women who made the martenitsas. Help us exceed this support by choosing martenitsas for your family, friends, and… neighbors.

On February 28, we will welcome spring back with red and white beauties made by our elderly acquaintances from the northwestern and nearby villages – elderly women from Babina Zadruga in the village of Sinagovtsi (Vidin), the village of Chelopek (Vratsa), and the village of Chernoevo (Ihtiman).

What do martenitsa reminds us about the nature of life?

In addition to being a beloved accessory that evokes cheerfulness and joy in all generations, martenitsas are also an intuitive (in our opinion) way to welcome and celebrate the rising spring. Their folkloric essence helps them survive the tests of time and fashion. We recommend Borislava Petkova’s text “On the traditional and ‘patriotic’ martenitsa and the ‘intertwining’ of holidays” (approved by our advisors, the elders of the Ongal Association) for an interesting broad perspective on the topic.

Thank you for helping us contribute to a happier and more dignified way of living in rural areas!

Thermoculture: Our new Iceland-Bulgaria collaboration

This April, we are looking forward to a second series of co-creation (see a summary of the first one here) and collaboration with our Icelandic friends from the Gullkistan Center for Creativity in the Icelandic village of Laugarvatn!

The official name of our exchange is “Thermoculture: practices for preserving thermal culture as part of cultural heritage,” and in practice we will bring together Bulgarian and Icelandic artists and thermal specialists in the common cause of utilizing the invaluable thermal resource and the cultural practices, related to thermal springs through the means of art and advocacy.

You are probably wondering how this relates to our work so far. Our mission continues to be the fair distribution of resources, knowledge, and democratization through social innovation mediated by culture—through an interdisciplinary approach.

Therefore, as part of the exchange from Bulgaria, we invited three exceptional women — dedicated to the cause of accessibility and preservation of mineral baths and springs—to join us for a week-long expedition from April 7 to 15 in Iceland: Victoria Draganova (Blue Cube Foundation, Swimming Pool; curator and researcher), Virginia Zaharieva (writer, therapist, and activist in the Bulgarian Association for Thermal Heritage), and Raina Moneva (marketing specialist and creator of the SPA Guide platform, which helps people find mineral springs based on the quality of their water).

Here we are waiting for one of Iceland’s numerous geysers to erupt during our first visit to Gullkistan Center for creativity last year.

Victoria Draganova‘s focus in our Icelandic experience will be on the political dimensions and accessibility of mineral springs: “Alongside European cohesion policies that focus on regional development, there are numerous opportunities for investment in tangible and intangible cultural heritage, such as thermal springs. Unfortunately, these investments often open the door to transformations that do not take into account the context of the springs—who uses them, how, and why. Thus, we are witnessing the emergence of new and luxurious spa centers and the absolute neglect of public baths. Is this the only possible approach? And why are these springs so valuable to us? I believe that they hold much more than just healing properties.

According to Virginia Zaharieva, who conducts therapeutic practices in warm mineral waters, thermal heritage is important not only because it is a potent intersection between cultural and natural heritage, but also because of its therapeutic value: “Warm mineral water is particularly useful for treating prenatal and early trauma. Thermal practices work wonderfully to restore the connection with the body, melt muscle armor, and are particularly effective in working with addictions and stress prevention.” In her words, they also preserve the tradition of calm authenticity, of returning to oneself: “In the bath, a person retreats, engages with their body and soul in a calm, protected atmosphere in harmony with the thermal and cultural tradition created over millennia. In this sense, mineral baths offer authenticity, sought after by locals and highly valued by foreigners.”

Raina Moneva also sees the therapeutic and health benefits of thermal springs as most valuable, as well as the tradition of socializing in this “warm culture,” the opportunity for negotiation, discussion, and debate, “as has been the case since time immemorial in the thermal waters.

Therapeutic practice in a warm mineral spring. Archive: Virginia Zaharieva

What will happen as part of “Thermoculture: practices for preserving thermal culture as part of cultural heritage”?

We will immerse ourselves in Icelandic and Bulgarian healing waters, documenting our observations and experiences artistically and anthropologically, and we will talk to local spa owners, local people, and thermal researchers. If you are in Iceland between April 7-15, you will have the opportunity to attend our public event there, where we will talk about Bulgaria’s thermal treasures and problems. And if you are in Bulgaria between April 23-30, you can come to an event in Sofia, where our Icelandic guests will share good practices from Iceland, as well as their problems in preserving this natural and cultural heritage that is bubbling with life.

Following our trip to Iceland, four women from Iceland will be visiting us for a week (April 23-30), dedicated to the same topic from a research and artistic perspective – we will tell you more about them in our next news update.

This collaboration and exchange are made possible by the Bilateral Relations Fund under the Cultural Entrepreneurship, Heritage, and Cooperation Program. The program has identified our partnership over the past two years as a good example of fruitful cooperation between Icelandic and EU organizations.

Our Residency through the lense of FERN

The Future Economic Rural Network is a network founded in Britain and Ireland in 2019, whose goal is to support rural communities in creating and implementing alternative economic models.

Below you can read how James Nute from FERN saw some of our lasting achievements with Baba Residence.

A few crucial excerpts from the article:

“The programme highlights the role that cultural and social activities can play in rural revitalisation. By focusing on the cultural assets of rural communities, the Baba Residence programme has been able to attract both local and international attention, positioning these areas as valuable contributors to Bulgaria’s national identity. This approach not only preserves traditions but also creates economic opportunities through tourism and the sale of locally produced goods.”

“Also, the programme has successfully advocated for greater access to cultural events in rural areas, addressing the stark reality that 89% of residents in these areas had not attended a cultural event in the previous year​. This advocacy has led to the restoration of cultural centres and the co-creation of local products that are now sold at markets, further strengthening the local economy.”

Could this be a blueprint for rural revitalisation?

The Baba Residence programme offers a potential blueprint for sustainable rural revitalisation in other locations worldwide. By focusing on human-centred design, participatory processes, and cultural preservation, as seen in projects in the North East of England with (NICRE), the initiative has created lasting change in some of Bulgaria’s most isolated and underserved regions.

“The success of the programme lies in its ability to connect innovative urban thinkers with rural communities, creating multi-layered relationships that address both social and economic needs.”

The Baba Residence programme demonstrates that rural revitalisation is not only possible but can be achieved through the co-creation of solutions that respect the cultural and social fabric of rural communities – these projects also needn’t cost the earth and also pass on potential life skills between the generations which may have been potentially lost.

This model has the potential to be adapted and applied across Europe, offering solutions for the future of rural areas facing similar challenges.”

Photo – Yoana Stoyanova / Baba Residence 2024