All posts by Фабрика


O-o! is a new kind of initiative, which captures free or vacated due to the economic crisis urban spaces and premises through blitz-cultural events – exhibitions, installations and discussions, thus connecting people with ideas with people who have access to free spaces!

The project creates a favorable environment for the development of creative and critical thinking society by stimulating dialogue and it seeks to build communities. The initiative is made possible by three interrelated factors: Kalina Terzieva, Ideas Factory and Yavlena Real Estate. More information can be found on the project’s website :

PURPOSE: The purpose of “O-o!” is to create an independent cultural infrastructure from atypical for the purpose places and a community of seekers who will find their urban environment for spontaneity.

TEAM: O-o! is an idea by scenographer Kalina Terzieva and “Ideas Factory ” in partnership with Yavlena Real Estate.

WHEN: March 20, 2012



“HAMALOGIC 0 “Hidden Opportunities”: the Factory is visiting!

What is the relationship between a clown nose and the innovative approaches to urban development, who owns the six hats for lateral thinking and how do you plant a tree of ideas – with the typical for the fabricators large scale use of various methods for creative thinking and for changing the urban environment, the team from the traveling Ideas Factory provoked the guests at the Hamalogic.

The Factory is sentimental towards Burgas, where in May 2012 the “Academy of Social Change” ( was launched for the first time in Bulgaria. The Academy had a little something to do with that casual meeting in the Sea Garden!

WHEN: 01.09.2012

WHERE: Burgas , Sea Garden

Ideas Factory in School

We are very happy and pleased to share with you that Ideas Factory has finally launched its Fabricators program in a network of Bulgarian schools! The idea is simple – through the methods of non-formal education, civic engagement and social entrepreneurship to provoke the children from the high school classes to realize their ideas in one of these areas and to help them with a team of great trainers! If you want to include your school in the Factory’s network, please contact us!

We started in 2011, and in 2012 we began developing our program „Ideas Factory in School”, because our educational system has a chance to motivate and inspire rather than alienate. We started with Sofia: 13th School near the Women’s Market, 22nd High School and went on with 97th High School in Lulin and classes around the country. All that we want to tell them is that they can actively shape up the reality in which they live. Through games and approaches adapted for the age group 13 to 18, we stimulated them to learn how many liters of water are required for the production of a pair of jeans and how many precious metals are there in a mobile phone. What is best about the Ideas Factory in School is that the participating students will be able to apply with an initiative of their own that aims to improve their neighborhood or their school, or to refresh their community. The plan is to create 10 school clubs “Ideas Factory” by the end of 2014. Do you want to invite us to a school anywhere in Bulgaria?

Contact us via at

WHERE: Sofia, for now< ,div>


(S)Election is the final project for the “academics” from the first Academy for Social Change at the „Ideas Factory” Association. The game is part of the events in the 10th International MitOst Festival and the first in the series of “Gamification for Social change”! (S)Election is your choice to live differently – not above the rules, but beyond them. In Elias Canetti’s native house in Ruse we prepared ourselves a Reality Check: How would you live your life if you could try alternatives to your current choices in the protected environment of a … game? How would you earn a living? How would you raise your children? How would you work, study, have fun? How would you live if reality does not put you in frames? And really, who can put you in a frame?

You can learn what we did in the first Changemakers Academy here:


LEAD International – the most well established network of leaders for sustainable development in the world – for the first time realized a “sustainability challenge” in Eastern Europe at the invitation of the Ideas Factory. The international event was a unique opportunity for a new way of interaction between people from different sectors with experience and interest in the complex topic “sustainable development”. The area that was chosen as sufficiently problematic was “Bulgarian Energetics” or an aspirationally more sustainable energy mix for our country, decentralization and elimination of monopolies and corruption. After a successful brain-storming of the interdisciplinary team that ended with World Cafe-event in British Council and exploration of the Sofia mysteries … here we are again with great news:
LEAD chose Bulgaria and Ideas Factory to host the Pan-European meeting “Leadership for Sustainability in Urban Development” in April 2013.

WHEN: 13 – 17.10.2012

WHERE: Sofia


Ideas Factory hosted a meeting of the South East European Youth Network (SEEYN). Apart from creating pleasant conditions for sharing Albanian Skanderbeg Cognac and Serbian “lozovaca”, the meeting made three things clear:

First – almost all of the participants in the Balkan Network have managed to establish volunteer or youth cultural center. Why hasn’t this happened in Bulgaria, as it has in Serbia, Albania, Montenegro and Croatia?

Second – European funding needs democratization for countries like ours, where youth organizations don’t have the administrative and financial capacity to comply with the current requirements such as “EUR 300 000 personal contribution” (Yeah, right!).

Oh, and third – Prici srbski da te bio celi svijat razumje!

Otherwise, our participation in the network is an extremely valuable resource for all those within the network of the Factory that have the opportunity to travel around the Balkans and receive training in various topics. We will gladly direct you towards awesome organizations for quality volunteering throughout the PeninsulA.

WHEN: 07 – 09.12.2012

WHERE: Plovdiv

Changemakers Academy

The Academy for Social Change or Changemakers Academy is probably the boldest venture of the Ideas Factory. It gathers everything that you have learned and want to share and all the people whose opinions we consider audacious and valuable. All challenges are collected in one methodology that teaches you to be … um … changemaker. We created it because we live in a society dominated above all by change, yet few people are prepared to defend their own group interests or those of another group of people in a beautiful way.

We noticed that the basic concepts of effectiveness and impact on the environment are not known to those who want to change our world for the better. We believe that the combination of the development of one’s personal potential, getting acquainted with the latest conceptual models for social change and the development of leadership skills is of great importance for our society today.

Training modules throughout 2012 were held in different parts of Bulgaria, where we were able in practice to see and work with the challenges facing local communities. Thus, participants had the opportunity to directly influence the processes taking place in our society. Those who have completed all 4 modules of the Changemakers Academy have access to a palette of techniques, concepts, lecturers, contacts and resources through which they can catalyze the realization of their innovative but also well-grounded bold ideas – ideas that have the potential to be systematic solutions to serious social problems.

You can find further information at:


In June, the 2011 in Sofia the spirit of Irakli settled at the place of

the Mausoleum through architect Silvia Aytova’s diploma project called UTOPIA BOX – an idea conceived together with Ideas Factory. The pavilion unfolded like a lifeguard’s tower for our utopias and a real space for the otherwise invisible fantasies about another possible world. The project was inspired by the possible alternatives to further constructions on our Black Sea coast and the specific plans for Irakli and Emona. It arranged for a utopian and at the same time very real journey into the world of eco-friendly architecture, ecological building and inspired art. UTOPIA BOX transferred one reality to a different place in order to provoke the public to be a participant. The pavilion opened and area for debates under the “roof” of the spirit of Irakli that had materialized at the place of the Mausoleum in a symbolic lifeguard tower and magical space where its function in the interaction with people was co-creation of new realities. The project is also part of the Factory’s efforts to create and participate in the creation of tools for “public visioning”.

TEAM : The creation of the space around the pavilion is a joint project of architect Silvia Aytova, civil group “Let’s Save Irakli” and the “Ideas Factory” Association.

WHEN: 5, 6 and 7 June 2011

WHERE: The location of the Mausoleum in Sofia

Creativity for Social Change

The training and the people from “Creativity for Social Change” were the beginning of the true mass fabrication of fabricators – quality, long-term committed and inspired people who work within a network to change the world around them for the better. This is also the historic predecessor of Changemakers Academy, more focused on spontaneity and creativity and in a more intensive and short format.

To create the format of „Creativity for Social Change” we started with a question – What would happen if people with enthusiasm for change and a strong value system have the opportunity get more systematical acquainted with the techniques for filtration of quality ideas, with the practical skills for leading social processes, with the methods for increasing the effectiveness of their work and most of all – with others like them?

So we started building a network of “fabricators” with genius ideas and great qualities, who support each other while making the world more colorful, adequate to the challenges it faces and more empathic. We found that human potential is the only infinite resource on this planet. The unique methodology developed for the series “Creativity for Social Change” has become a trademark and a face of “Ideas Factory”. The numerous subsequent projects, that directly resulted from the training, proved that the cocktail of promoting the personal development of the “agents of change”, facilitating the interaction between them and the mentoring program that aids the projects initiated as a result, is actually a combination – a catalyst and a process that leads to real change.

If the people, who are motivated to change the world, find tools to unleash their imagination, to call forth their spontaneity and to allow themselves to experiment through play with ideas and systems, this will inevitably lead to purebred social innovation.
Check our calendar for the next training!

WHEN: March 2010 – ongoing

TEAM: Yanina Taneva, Benita Primo, Sasha Vitanova, Alexandra Yotsova

WHERE: Sofia

David De Kock

David De Kock created a real furor in Sofia, showing us what it is like to use the well developed by the business tools for non-profit needs or social entrepreneurship.
Who is David? Why we invited him to Bulgaria? Why will invite him again?

His seminars reap success across the Netherlands and Mid-western Europe. They are described as invigorating “kick” towards personal and organizational development that unlocks the potential for what you actually want. David’s program “Success is a Personal Creation” is focused on: what is social entrepreneurship and can there be a business that satisfies our personal quests, our moral views and protects the environment? In his workshop we learned how three important words arrange every personal and organizational development strategy: talent, passion, need.

TEAM: David De Kock + Factory team

WHEN: 30.09 – 01.10.2011

WHERE: Sofia “Krasno Selo” Cultural Center