Field work

Baba Residence

“Baba Residence” is one of the innermost dreams- come-true of Ideas Factory. We connect urban youth and elderly from different villages across Bulgaria in an innovative socially entreprenerial model which combines design thinking, ethnographic fieldwork skills and… the simple wisdom of a rural lifestyle – with a granny – for a period of 3 to 5 weeks!

We believe and proved in practice that, on one hand, those vibrant elderly, who we meet in the many-coloured Bulgarian villages, are able and want to bring forward traditions and cultural/ social practices that are about to become extinct. On the other hand, young urban people are open to learn from them and share knowledge and could contribute to reinstating the elderly from the villages as an active part of our society. In other words, you could have a granny/ a grandfather / a household with whom to share knowledge, skills and stories – one that could really find your daily help useful.

All the participants whose applications have been approved, firstly, go through an intense training on methods like human-centered design, social entrepreneurship and ethnographic fieldwork skills.

After their 1-month co-living with the elderly, the residents become a part of our Incubator for Baba-innovations. Then they can start working on individual or group social or cultural entrepreneurial ideas to help the villages and their dwellers – with the support of trust-worthy mentors!

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